Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We
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