B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

SEPTEMBER 20, 2013

It leads to increased business, since people buy from people they know, like and trust. In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Doing business today requires transparency, which builds trust with your customers and partners.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Now more than ever, your website is critical to marketing success. Does your website attract quality traffic?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 20, 2013

The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. ” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

MARCH 28, 2014

I found out that leading non-profits had abandoned their expensive, glossy, print financial reports and had begun posting beautiful multi-media reports online. That’s one reason I became certified in Inbound Marketing in 2009. For example, I worked with a non-profit a couple of years ago. And, every client is different.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100