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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

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Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

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What’s Worth More?

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I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”.

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An Interview of Steve Gershik of 28Marketing

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I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. Many vendors and organizations are using the terms “marketing automation” and “lead management” interchangeably.

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Five New Year’s Resolutions for the B2B Marketer

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Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. It will improve the engagement and alignment with your buyer, leading to improved revenue attainment through marketing. Doing so will lead to increased returns, and quick alignment with sales.