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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? ERP Internet Cust. b2bmarketing