WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

NOVEMBER 2, 2009

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online."

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Here's some research on how to do that. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us All logos are shown at 1.5 inches wide.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20