Webbiquity
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? What exactly is “Web 3.0?&# Tweet This!
Anything Goes Marketing
NOVEMBER 15, 2009
This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel. Looking forward to Eloqua Experience 2010!
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Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.
Industrial Marketing Today
OCTOBER 2, 2010
Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.
Industrial Marketing Today
MAY 7, 2010
One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Industrial Marketing Today
MAY 11, 2010
Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).
Industrial Marketing Today
JULY 9, 2010
webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
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