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340 Articles match "2009","Lead Nurturing"
The Latest from the B2B Marketing Community
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Thursday, February 18, 2010
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee Recommends
Ardath Albee's book eMarketing Strategies for the Complex Sale
Download the Guide: Design Nurturing Programs to Drive Sales
Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere".
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Sunday, February 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names” that come into your system that aren’t really “leads” yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales?
Those are the types of questions marketing automation / demand
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Sunday, February 14, 2010
Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Proper lead nurturing has become critical, which is where marketing automation systems come in.
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
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The Best from the B2B Marketing Community
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Tuesday, January 6, 2009
Five Tips for Effective Lead Nurturing
Finding out that most of what marketing calls “leads” are
not not really sales leads reinforces the sales team’s impression that
marketing-generated The 50% of qualified leads that aren’t sales ready get put
into Like most companies, you have probably built a significant
database database of prospective customers.
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Monday, June 22, 2009
Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing . You can check out all the other classes or register at: [lin I had a great time with being a professor at the inbound marketing university.
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Tuesday, June 23, 2009
One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. Similarly, the results are clearly showing that there is tremendous value in nurturing leads. At that level, there seems to be general agreement that it’s a great process to put in place. However, there is often something of a lack of consensus on what the approach should be for nurturing leads.
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Tuesday, November 3, 2009
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels.
The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. To help illustrate, I created a mind map of what multi-modal lead nurturing looks like (click image to enlarge). Why? In short, it’s about relationships.
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Tuesday, March 3, 2009
I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well.
As I wrote back in December, 2006, the fact that today's buyers take control of their buying processes using search, social media, and other online tools means that marketers need to move away from a mindset of "generating leads" and towards a model of " managing leads ". Done well, this unlocks serious revenue growth. At Marketo, our lead management system helps our sales team to be
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Wednesday, August 26, 2009
While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing.
A lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements.
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Friday, November 6, 2009
Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. If your organization lacks a well-defined process for nurturing early-stage leads and building relationships before the buying process, you are missing out on opportunities. True lead nurturing involves creating and maintaining relevant and consistent dialog with viable potential customers When email is misused in this manner, companies are really just training prospects to ignore or delete their messages.
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Tuesday, December 29, 2009
As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done.
The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today.
As we move closer to 2010, New Year’s resolutions are top of mind.
From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year.
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Monday, April 13, 2009
A very encouraging trend that we are observing within our installed base is an increasing number of Nurture campaigns being executed. Tags: Lead Nurture/Drip Marketin Kudos to marketers (and our customers) for responding with the...
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Tuesday, September 29, 2009
I just read Ardath Albee’s interesting post on "Lead Nurturing is not about campaigns." It reminded me that I wanted to comment about “Pull Lead Nurturing”. Let’s face it, many lead nurturing...
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