Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Finding The Optimal Cost-Per-Lead by Search Engine Land. Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&#

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 10, 2010

by Search Engine Land. Among his recommendations: small (15-20 term), tightly-focused ad groups; including keywords in landing page copy; and experimenting with different matching options. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

Adwords 100

Adwords Tips PPC Tactics 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Adobe Experience Cloud Blog

MARCH 9, 2020

The content cost is related to the time spent auditing competitors, performing keyword research, creating content briefs, writing and editing the content, pushing the content live on the website, and performing on-page meta optimizations. . These methods can be done by as few as one individual; however, the process may take even longer.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Vidyard

JANUARY 15, 2020

Test Your Sound 5.8 Would you rather hear about the moon landing from a historian, or Neil Armstrong himself? Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. How to Make an Interview Video 5.1

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Unbounce

DECEMBER 13, 2018

There’s only so much space on a search results page to go around, after all. Google introduced the first extension—sitelinks—way back in 2009. These short links appear beneath the ad and direct searchers to different pages of the advertiser’s website. It can even push your competition further down the page!

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Next, mid-funnel methods include everything from paid social to influencers and even landing page content. Pressure Test Your Tagline.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Anyword

MAY 3, 2022

Then, in 2009, the Grammarly writing assistant entered the scene. This includes ad spots, CTAs, social media posts, landing and product pages, email texts, and complete blogs. With most AI copy generators, this knowledge is only gained after exhaustive testing of many message variants.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Vidyard

FEBRUARY 10, 2021

Test Your Sound 5.8 Would you rather hear about the moon landing from a historian, or Neil Armstrong himself? Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section. Do Your Research 5.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Digital B2B Marketing

APRIL 20, 2011

A Quick Content Selling Test. Go to one of your registration pages. If your registration page fails the test also, don’t feel bad. Most marketers fail this test. But use this as an opportunity to look at your registration page with a fresh set of eyes. The Page Function. The Content Sell.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Priority page identification. Phase two: pre-launch preparation.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

WebMarketCentral

DECEMBER 3, 2009

Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. More than 80% of buyers skim the entire search engine page before clicking and 33% of buyers click on paid search ads.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Content Standard

DECEMBER 12, 2018

Before you can create an official page on any of the big social media platforms, you need to obtain an Internet Content Provider License , and to get one of those you must have Chinese operations. In the past, Pohlmann has set up a mirror site in China—the same site, but hosted locally so that it passes the trust test.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Most landing pages dont do that!" Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. Test if your site visitors really do want pricing information.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Show Agenda Why are landing pages such a hot topic? Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

AUGUST 24, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

OCTOBER 11, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 7, 2005

« One-to-one lead generation for B2B companies | Main | Website Landing Pages impact Lead Generation results » Strategize to get more referral leads This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

WebMarketCentral

OCTOBER 7, 2009

Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). If you have any experience with this tool, feel free to share it in the comments.

Adwords 20

Adwords PPC Tactics Landing Pages 20

Customer Experience Matrix

FEBRUARY 12, 2009

Users can create landing pages and forms within the system, although they must load the HTML onto their own Web sites since Infusionsoft doesn’t host them. This differs from other demand generation vendors, who nearly always host those pages themselves. Note: in July 2009, Infusionsoft dropped its implementation fees.

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Landing Page Testing – The Ultimate Guide To Test Statistics. Online Marketing News in 2009: The Year’s Hottest Events. Ten Practical Trends in B2B Marketing. B2B Branding – Why Branding Matters in B2B Marketing. How To Sell Your Marketing Budget To Your CFO. Lead nurturing 101. Benchmarking Marketing Budgets.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

markempa

JANUARY 19, 2006

Highlight your Contact Us page. Highlight your Contact Us page. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 21, 2006

Simply put, what matters most is having everyone on the same page, integrated and respecting one another. Simply put, what matters most is having everyone on the same page, integrated and respecting one another. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Does your sales team have sales-ready messaging?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Hubspot

MAY 20, 2015

What's the best length for landing page forms? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. b) A/B test elements of your form.

Top of Funnel 28

Top of Funnel Marketing Qualified Leads Lead Ranking Conversion 28

markempa

APRIL 18, 2005

« Podcast: Landing Pages for Lead Generation | Main | Lead generation & nurturing with a human touch » Are you using the Best Lead Generation Techniques? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

NOVEMBER 14, 2005

Google (web) Analytics is now free for websites that have less than 5-million page views. Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order). Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

AUGUST 11, 2005

Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Do you agree with him?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120