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A Content-Based Guide to Local SEO

ClearVoice

After you’ve got that bit locked in, you can start thinking about how content strategy can help you here. Google also provides a template for when you’re just looking to highlight a product and link to the product page on your website, as well as templates to share an offer or event. ” Well, yes! Google My Business.

SEO 90
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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Do you have your web site’s good content under lock and key? And interestingly, those who do have good, relevant content lock it up behind registration pages. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They are coming to your site for information.

B2B Sales 120
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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Nearly all demand generation systems let marketers create and deploy landing pages outside of the company Web site.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

The site redesign cycle of frustration Here’s a typical site redesign scenario: Our current site is more than 3 years old > Let’s do a redesign > Review new design mock ups > Love that cool new look with the scrolling thingies > Let’s launch the new site ASAP > What’s that “lorem ipsum dolor sit amet” on our pages? >

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40
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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

For no money at all, you could have your own page on the World Wide Web, and when even small Web hosting packages were $250/month, a free page was a big deal. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). But back to MySpace.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Historically, we read “Web pages&#. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore.