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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Jon shares things like his hearing loss journey, his distaste for super-sucker DSPs, and (of course) his vision for the future of B2B sales and marketing and how Demandbase One is driving the train. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” The Engagio and Demandbase merger.

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Adobe Experience Cloud Blog

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud. Awesome People!

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. These features also tie into both social media and sales access modules. So much for 2009.

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). We do not give up.

Demand 100
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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

2009 was a year of tremendous growth for demand generation systems (a.k.a. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. What I don’t know is how quickly this will happen or whether the sales access tools will be the connection point. business-to-business marketing automation.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute showed, “70.8% But there is no such thing as buying the perfect list, especially if you have a complex sale. My experience has been been around 45%.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Organizations should be able to actually predict sales revenue based on their marketing pipeline, yet few take the time to develop this pipeline properly and therefore fail in forecasting.