Remove interests

Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). What’s interesting about the video is that it captures the most important historical event in Fallon’s career while also offering insight into who Fallon is as a person. Look, I don’t mean that as an insult. A New Kind of Online Bio.

Wikipedia 100
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How Manchester United Revolutionized Sports Marketing

Chris Koch

Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. As for me, I’m going to watch a Liverpool match but I can’t forget the team that did all the work to pique my interest in English Premier League Football: Man U. I think I could be easily converted.

Planning 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. We came up with some interesting insights. Can you see how these different archetypes have different needs and interests? It means understanding different CIO roles, skills, aspirations, and business contexts. Tweet This Post.

Planning 100
article thumbnail

Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. We came up with some interesting insights. Can you see how these different archetypes have different needs and interests? It means understanding different CIO roles, skills, aspirations, and business contexts.

Planning 100