Smashmouth Marketing

JUNE 1, 2022

He was asking about me, my interests, my life. 2009 Closed our first billion-dollar company (at higher than industry price). He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him. Affable is not enough to describe Mike.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

The Forward Observer

NOVEMBER 17, 2023

Everest had better wifi than his home in Columbus, Ohio).

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

LeadSloth

MARCH 15, 2009

Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Then, seemingly before the ink dried on the deal, everyone started copying Mint.

Brand Identity 124

Brand Identity Branding Content Education 124

LEADership

FEBRUARY 27, 2015

Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. The post Interesting Infographics: What the #### are those social media hashtags all about?

Social Media 40

Social Media Media Twitter Tagging 40

Ambal's Amusings

OCTOBER 9, 2009

Rather than creating boring marketing documents, Jonathan Kantor gives us excellent tips to make it interesting for readers. OVER TO YOU: Dear Reader, What are interesting blog posts or Books have you come across this week? Why You Should Avoid the “Template Mentality” Author : Jonathan Kantor.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Webbiquity

MAY 18, 2010

But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. .&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet).

Analytics 100

Analytics Tools Best Practices Adwords 100

Oktopost

NOVEMBER 10, 2021

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. These are the headline facts, but if we look deeper into spending three interesting patterns emerge. . Guess what it was five years ago in Q2 2009? Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? It took years of study and practice, working in the industry.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Webbiquity

APRIL 5, 2010

Interesting post detailing 10 “secrets&# for effective blogger outreach. Jeremy Porter predicts that social media, research tools, expanded media options, improved filtering and other developments will help get journalists interested in your stories. Blogger Outreach. Blogger Relations by Sourcing Innovation. Post this on Diigo.

PR 100

PR Blogger Outreach Best Practices 100

The Effective Marketer

JANUARY 7, 2011

A similar question was posted on Quora and elicited a number of different but very interesting responses. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

Another interesting AdWords-related post worth checking out from the team at Search Engine Watch is Get More Attention with Legal PPC Ad Symbols. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting. If you have any experience with this tool, feel free to share it in the comments.

Adwords 100

Adwords Tips PPC Tactics 100

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Biznology

MARCH 27, 2019

I started working in social media back in 2009. Here’s the list: let your audience belong, respect them, show them you love them, protect their interests and help your audience find meaning in their lives. These are elbowing out the qualitative, more human metrics we used to report on. You remember those metrics, don’t you?

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. These stories hit the more vulnerable, emotional spots in watchers, which Genesys calls “The Human Touch”. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Salesforce Marketing Cloud

AUGUST 2, 2022

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. Inclusive companies (with a diverse workforce across age, gender, race, sexuality, and ability), posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Should we even try? A brief history of update counts.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Webbiquity

MARCH 23, 2010

Interesting that this article was written nine months ago, but this hasn’t happened yet.). TwitBacks (tool for creating custom Twitter backgrounds). 6 Twitter Apps for Marketing Your Business by Quick Online Tips. Sourish Nath. Twitter Critiques & Skepticism. Why Twitter will soon become obsolete by iMedia Connection. Jason Clark.

Twitter 100

Twitter Best Practices Digg PR 100

Biznology

OCTOBER 12, 2017

I guess I shouldn’t be surprised at their interest in the topic. It’s really hard convincing them to invest considerable time and energy on a side interest, for any length of time. Steve has been blogging and tweeting about his brand successfully since 2009. Instead we got a lot of questions on influencer marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. One of the interesting points raised during the discussion was about content creation. Interested in learning more about Marketing Automation and how to take advantage of it?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

OCTOBER 22, 2010

But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 9, 2009

If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move!

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. The registration statements accompanying these filings are like a striptease: often more interesting for what they hide than what they reveal. My analysis is below. Eloqua last week filed for an initial public offering of its stock.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Digilant

OCTOBER 4, 2023

However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Interested in learning more about how Digilant’s passion and industry expertise will ensure your programmatic digital advertising campaigns reach new heights? And it only grows more complex. Let’s talk.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203