Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

For those moving to online marketing, Laura discussed the importance of Web 2.0 As buyers move online for social interaction and make business decisions, marketers must use automation to understand what customers want. She specifically suggested the following: Email, search and trade shows build brand. Keeps the dialogue going.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Ardath Albee of Marketing Interactions, Inc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

MARCH 8, 2009

Besides the virtual interaction of Twitter, it has far greater benefits. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. That is very cool. tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

JULY 15, 2008

l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? Ogni giorno mi pongo come apprendente sociale che sfrutta le risorse del Web 2.0.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Industrial Marketing Today

MAY 21, 2010

Navigation and your calls to action play a major role in how your visitors interact with your blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 an information technology research and advisory company. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 an information technology research and advisory company. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

WebMarketCentral

DECEMBER 9, 2009

After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 11, 2010

Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

MLT Creative

SEPTEMBER 30, 2010

October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. As Jacob writes, "Shocker huh? You know what else is funny?

Social Media 20

Social Media Optimization Media Web 2.0 20

The Effective Marketer

OCTOBER 13, 2010

The Customer Experience The whole point of the “new&# flipped funnel approach is to create this unique “customer experience&# , which means giving customers ways in which they can interact with the brand, and we can interact back with them. United States License. United States License. Theme: Contempt by Vault9.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. You can follow any responses to this entry through the RSS 2.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

JULY 1, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

The Effective Marketer

AUGUST 11, 2010

Information Architect's Japan Web Trend Map 3 Harvard Business Review “Mapping the Social Internet&# : HBR Mapping the Social Internet Mapping Social Media and Internet Trends What I like about the maps above is that each one is a great representation of the data it is trying to communicate. United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Convince & Convert

APRIL 5, 2012

. “The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s capital, which was accessible through Facebook, Twitter, and YouTube.” This is the audible sigh.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Chris Frank , Director of Marketing, TreeHouse Interactive. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). See also her recent blog post Five B2B Marketing Surprises From 2009. Erik Bower , Co-founder, Marketbright.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. Seth Godin predicted that RSS would kill email. October 2007. services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Co-founder and partner at Bonsai Interactive Marketing. million tweets per day. Today, Twitter posts 50 million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment. So, in order to remain visible, some bloggers are writing shorter posts as a bet against presence in favor for substance.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. The Tortoise Rules But, social media speed is illusory and misleading. Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. And that takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159