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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Interactive video. Video is finally getting more fun and interactive. Thinking like a media company. The content chalupa. Taco Salad. Gorditas.

P2P 114

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 14

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) What do buyers really want from social media marketers? years.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Should social media be under the overall purvue of marketing or PR? Adoption soared. 85% of Inc.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. After noting that no “even ’somewhat’ acceptable method for calculating marketing ROI&# exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. ROI Is Dead by StraightUpSearch.

Is it social media or just multimedia?

Beyond

You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'. Now don't get me wrong - using video is not to be discouraged as a medium, but unless you have true interaction you still have one-way communication. Tags: Beyond Communications Interactive branding online PR social media social networking

PR 2

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Excellent food for thought for us PR hacks out there. Please don’t. Just like tip #1.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

Best Copy Writing Tips of 2009

Webbiquity

Write a script for a potentially viral YouTube video? Along the same lines as the post above, Bill Sledzik shares his list of tragically common writing gaffes from PR students, including using “due to” in place of “because” and starting a sentence with “there is.&# My favorite: “Lifeless verbs strangle sentences.&#. B2B Marketing Content Turn Offs by Marketing Interactions. Now that content marketing has turned every marketer into a publisher , writing skills are more important than ever. Want to launch a successful blog ? That takes great writing. Digg this!

100 Social Media & Content Marketing Predictions for 2010

Junta 42

With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. 2009 was about learning social media. Brand marketers will try to reach their consumers in this new interactive dimension    Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e.   No kidding!  Seth Godin.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. Web 2.0

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. Within each chapter, you can click on various links that take you to interactive features that give you a better sense of our CEO. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. Web 2.0

Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations. linking (Mixx, Reddit), interactive (Second Life, NameThis ) and niche ( Kirtsy , My Church ).

The 4 C's of Social Media

WebMarketCentral

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. YouTube Tips and Tactics. YouTube etiquette for 2011 by iMedia Connection. B2B Social Media Guides. And again.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. mean who would have thought that building relationships and interacting with your customers could possibly increase sales?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. hours to 6.3

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Let people star in their own interactive ecard? re·mark·able. There are a lot of advantages to being remarkable. Enjoy! The OMFG!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Longtime Facebook PR Exec Leaving the. After UK Stabbing, YouTube Removes Ex. Learn more. thanks!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex. Learn more. The candidate mu.

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New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

Pitch Engine’s new mobile app let’s you take your PR on the go. like the “social network” aspect of sharing and interacting with pitches much like you would a tweet. 5. YouTube for iPhone https://itunes.apple.com/app/youtube/id544007664. Shortly after iPhone announced the removal of the YouTube app from iOS 6, YouTube launches it’s own app with more social power than the first.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. But, by no means, is this list complete.

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

In an AdWeek article , Megan Wahtera, Paramount’s SVP of Interactive Marketing said, "Our fans have been creating content and essentially marketing for us. In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. 4) Apple''s Mac vs. PC Commercials. Campaign.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  Co-founder and partner at Bonsai Interactive Marketing. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best of B2B Marketing.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Andreas Ramos is the Director of Strategy for Acxiom Corporation and lives in Palo Alto, CA.  He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Co-founder and partner at Bonsai Interactive Marketing. Teaches PR at the University of Minnesota. The Nifty50 Men of Twitter. Cheryl.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Social Media Revolution by YouTube.

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

Alternatively, has social media recalibrated in 2011, allowing a social business presence to reflect its brick-and-mortar enterprise and temporarily, tranquilly shutter accounts during holidays, without a PR backlash? ” @SO_pr is closed on all statutory holidays and all religious holidays are respected. Evolving social business. for the big day. think I attract procrastinators!

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B2B Social Media Marketing: Branding or Lead Generation?

Modern B2B Marketing

Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up. Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare. But is it a tool for demand generation? But this was not always true: Before Google (more than 10 years ago).

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. The ingredients are all here if used with healthy amounts of honesty, transparency, and interaction. Plenty of PR that can be associated with this as well. What should I do? Nice post!

B2B Marketing Events Around The World – Oct 2010

B2B Ideas @ Work

October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October.