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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence. All Rights Reserved.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. From Six Degrees to Snapchat: A Brief History of Social Media.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. Privacy Policy | Site designed by AMAInteractive a div. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources