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Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.
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Industrial Marketing Today
AUGUST 3, 2010
According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence. All Rights Reserved.
Industrial Marketing Today
JUNE 29, 2010
That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.
Industrial Marketing Today
MAY 5, 2010
Ardath Albee, CEO of Marketing Interactions, Inc. Privacy Policy | Site designed by AMAInteractive a div. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
JULY 23, 2010
Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
SEPTEMBER 3, 2010
Ardath Albee of Marketing Interactions, Inc. Privacy Policy | Site designed by AMAInteractive a div. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.
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