markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., In fact, our new site's press section will basically be a blog. an information technology research and advisory company. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., In fact, our new site's press section will basically be a blog. an information technology research and advisory company. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Navigation and your calls to action play a major role in how your visitors interact with your blog. Don’t fall in love with eye candy, it can be distracting.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Ardath Albee of Marketing Interactions, Inc. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. The sooner marketers start thinking about content as strategic assets that must be managed accordingly, the more traction they’ll start to gain from the ways in which they use it. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Conversica

NOVEMBER 11, 2019

Conversica is committed to augmenting teams via Intelligent Virtual Assistants for customer engagement scaling human interactions that attract, retain, and grow customers. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. Does Conversica power the largest augmented workforce in the world?

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Integrate sales and marketing activity by using the same database or CRM system.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

Industrial Marketing Today

SEPTEMBER 27, 2010

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online.

Social Media 60

Social Media Social Marketing Media Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

APRIL 1, 2011

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Talk about it on Twitter, FB or LinkedIn. Ardath Albee's blog Marketing Interactions.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

DECEMBER 11, 2019

Though Mark Zuckerberg has gotten a lot of bad press over the last couple of years, there’s no denying that he built the (overall) best social media platform for business currently available. It’s also a great place to interact with your clients once you’ve caught their attention. Sorry MySpace, you didn’t make the cut.

Social Media 95

Social Media Paid Content Media Business 95

Conversica

SEPTEMBER 21, 2022

We believe the Forrester results demonstrate Conversica’s growth momentum serving B2B marketers—a space we entered in early 2020 leveraging our flagship success in B2B sales starting with the first AI-based sales digital assistant product launched in 2009. Conversica’s AI-powered Digital Assistants supercharge revenue teams for growth.

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

Industrial Marketing Today

JULY 1, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Involve: once they've taken action, make it compelling enough that they initiate follow-on interactions to learn more.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Chris Frank , Director of Marketing, TreeHouse Interactive. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

NOVEMBER 4, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Work Management 119