Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. In 2009, we began to see major changes in the complexity of the algorithms. These motivations speak volumes to how information is shared on social media in the present as well.

Social Media 110

Social Media Media Word of Mouth Content 110

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Logistics management: From booking the venue to arranging travel and accommodation for attendees and speakers, experienced pharma event planners handle all the logistical details.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

JANUARY 13, 2020

This presents B2B marketers with a new playground. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. Interest: shows ads to users who have previously interacted with pages related to a specific topic.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Convince & Convert

OCTOBER 28, 2010

View more presentations from Jay Baer. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t).

Social Media 152

Social Media Media B2B Paid Search Agency 152

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Providing links to this content via Twitter and LinkedIn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

APRIL 5, 2007

Our first interactive show will be on lead generation via podcasts. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Our first interactive show will be on lead generation via podcasts. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Martech Advisor

NOVEMBER 14, 2019

In 2009, Alibaba converted this relatively unknown day into an international shopping festival – a move that has yielded great returns, considering that their 2019 Singles’ Day sales have crossed $38 billion. Singles’ Day is the time for the most innovative ideas in e-commerce to be presented. Interactivity.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Marketing Insider Group

APRIL 26, 2012

I recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis. ” I said. And didn’t think much about it for weeks.

Social Media 100

Social Media Media CAN-SPAM Twitter 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 9, 2007

Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

OCTOBER 2, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

OCTOBER 28, 2005

Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing").

Lead Generation 120

Lead Generation Generation B to B Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. LinkedIn – only if I have made a personal connection. What percentage of your status updates are seen by each of your Facebook fans?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

markempa

JUNE 13, 2005

I was reminded of an experience last fall, when I spoke at MarketingSherpa’s Lead Generation Summit, I watched presentation in which an audience member asked a great question. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

FEBRUARY 1, 2006

These experts can become a source of speakers and webinar presenters. These experts can become a source of speakers and webinar presenters. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps. RSS COMMENTS 0 Loading.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. That being said, I completely disagree with the definition of thought leadership as presented. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Most Attendees are not leads! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. UNsettling Stratten has a knack for gaps. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. The Focus for Content Marketing is Not Format - Marketing Interactions , January 25, 2010 I’m getting a lot of questions these days about content marketing.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. 18 social media quotes jay baer View more presentations from Jay Baer. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

SnapApp

FEBRUARY 16, 2017

Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . .

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

Outgrow

JANUARY 25, 2023

EPISODE 096: Reimagining the Marketing and Sales Interaction to Maximize Growth The Intro! Do you think it’s present in your work? I think it’s present in that I like to collect a lot of information before I make a decision. We need more presents on social. Johan Lievens: Hi everyone. Johan Lievens: Yeah.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. Here’s a brief list of styles you can choose from: Tell a story Sell a benefit Share news Evoke curiosity Present a problem Present a solution Flatter 8.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100