Trending Sources

How to Start an Awesome LinkedIn Group

Vertical Response

One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. He offers step-by-step tips for creating and managing a topical discussion group on LinkedIn: Choose the audience that’s right for you.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. So how should your prioritize spending for next year? 1.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. At times, marketers set these up and then forget about them.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Is LinkedIn Really a Social Network?

Vertical Response

If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Or do people still think of LinkedIn as a site where you put your resume?

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The idea is to help the sales rep decide who to call first.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). LinkedIn Facts. Earnest Agency ). 4. years.

Stats 124

The History of #SXSW [Infographic]

It's All About Revenue

It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. 2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. 2009 : Future Academy Award Best Picture-winner “The Hurt Locker&# has its U.S.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Expo Microblogging Digital Asset Optimization Lets Get Social: FriendFeed Twitter Delicious StumbleUpon Facebook LinkedIn Flickr YouTube Slideshare Most Popular Posts Related Posts Blogger Relations 101 Public Relations Spam and the Bad Pitch Search Marketing News Blog No Blog? Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. That’s what AdRants is for. Kudos! Get it?

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Beyond , July 23, 2009.

B2B 0

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit? Social Tagging

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Social Tagging

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Tags: Interactive PR tags: PR 2.0,

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Adoption soared.

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

When we think of Sales 2.0 we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn?  Also, as customers gravitate to online information sources rather than speaking with a sales person, it's important to measure their activities and engagement levels, so you know what they've looked at, downloaded or forwarded before the first person to person interaction.  By tracking this "online body language", you can determine when to get a sales person involved and help prospects make a buying decision when they are ready. Sales 2.0 In Sales 2.0,

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009. Other Sources.

B2B 0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it? No, telling your readers what to do next is only half the battle. Handy tips about what? All Rights Reserved.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. They leverage LinkedIn, Ning, YouTube, and Twitter. Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. These deeper connections can lead to higher-level interactions, including advocacy and loyalty. Social Media Marketing Social Media MBA Facebook LinkedIn Twitter

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. New media and Web 2.0

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. New media and Web 2.0

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

B2B 2

Strangers with Experience – the new friends?

Savvy B2B Marketing

That definition is: Social Media is a common term used to define a new set of web tools and platforms that allow users to share information, opinions, and experiences with other users. I got it… I love it…I totally see the value in theory but why is so much of the social media interaction I get complete and utter crap? To see the other posts from this series look here.

How to Lay a Solid Foundation for Marketing Success

Savvy B2B Marketing

But Do You? - by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. The five phases are: examine, plan, execute, communicate and evaluate. Related posts: Do you know your enemy?

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Besides the virtual interaction of Twitter, it has far greater benefits. How am I doing this? Chad H.

Medical Symptoms and B2B Marketing Processes

Digital Body Language

When looking at your marketing team's interaction with sales, look for where you see breaks in the process, and look for processes that would completely prevent or totally mask breaks in the process. The medical world is very used to the fact that symptoms such as pain, headaches, and nausea are often the body's way of indicating that something has gone wrong.

B2B 2

ClickInsights: What is your favorite case study? Why do you like it?

Connect the Docs

Alltel Wireless drives “My Circle” success with sophisticated direct marketing was created for Acxiom, an interactive marketing services company. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

In addition, the advent of Social Media has changed the way we interact with information. Sites such as Twitter, Facebook, and LinkedIn, exemplified by short, quick, rich media messaging has reduced our attention spans and our ability to read large blocks of paragraph-oriented text. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Stay tuned!

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

Social Media Reality Check: No One Cares – It’s not Real Life

Savvy B2B Marketing

Practice active listening so that you can interact with your community on a deeper level - responding to core needs. 3. Highlight someone else's work on your blog, tweet someone else's posts, or promote someone else's event through LinkedIn. Newsflash: Ultimately, no one gives a rat's hiney about your social media marketing. and I'm a marketer. often use the example of Life Is Good.

WOM 2

Social Media Reality Check: No One Cares – It’s not Real Life

Savvy B2B Marketing

Practice active listening so that you can interact with your community on a deeper level - responding to core needs. 3. Highlight someone else's work on your blog, tweet someone else's posts, or promote someone else's event through LinkedIn. Newsflash: Ultimately, no one gives a rat's hiney about your social media marketing. and I'm a marketer. often use the example of Life Is Good.

WOM 2

Social Media Reality Check: You’re Not a Big Game Hunter

Savvy B2B Marketing

In either scenario, the interaction is between hunted and hunter. Do you know the secret ingredient of really successful social media endeavors? I'll give you a hint. It's not a super-duper new technology, content development formula, or even adherence to important social strategies like listening first. It's the age-old concept of service first. Wait - it's not what you think. For example.

Social Media Reality Check: You’re Not a Big Game Hunter

Savvy B2B Marketing

In either scenario, the interaction is between hunted and hunter. Do you know the secret ingredient of really successful social media endeavors? I'll give you a hint. It's not a super-duper new technology, content development formula, or even adherence to important social strategies like listening first. It's the age-old concept of service first. Wait - it's not what you think. For example.

11 Golden Rules for Lead Generation that Works

Savvy B2B Marketing

" For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. 8. Get prospects' permission to interact. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.

11 Golden Rules for Lead Generation that Works

Savvy B2B Marketing

" For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. 8. Get prospects' permission to interact. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Second question. world?