Remove interactive

Customer Experience Matrix

article thumbnail

Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. However, it differs in several key details: - it supports both batch (outbound) and real time interactions. it supports both anonymous and identified customer interactions. offer arbitration (i.e.,

article thumbnail

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. The plots are interactive: users can select a group on the plot to create a new segment and can drill down to see the details of the individual contacts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. So much for 2009. Tags: 2009 trends demand generation marketing automation raab guide sales automation. Eloqua focused on making it easier to embed sharable links within conventional marketing assets.

article thumbnail

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). (Not

article thumbnail

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com.

Act-On 120
article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

Spending 120
article thumbnail

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.

Tagging 120