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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. Best-selling leadership author and business growth consultant Scott K.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics. Blogger Outreach.

PR 100
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Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. However, it differs in several key details: - it supports both batch (outbound) and real time interactions. it supports both anonymous and identified customer interactions. offer arbitration (i.e.,

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. for every dollar spent on it in 2009″ and “a November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.&#.

Tactics 100
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. Marketing Interactions.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

This project is the first update of its kind to guidelines introduced in 2009. The updated measurement standards also provide guidance for the delivery of interactive ads on smart TVs. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads. Intrinsic in-game ads.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Over to you.

Paper 100