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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Perhaps the best study on the subject – from GroupM in 2009 – found that consumers exposed to a brand in social media are subsequently 2.8 Insert Open Site Explorer Graphic.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So lead-ins such as: “I’m calling to find out more about your interest in [insert company name here]” becomes: “I’m calling to find out more about your interest in [insert topic/issue here]” The second key to content syndication success is lead follow-up. Twitter Click Here to follow me on Twitter.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Good stuff. System scope also extends to inbound marketing.

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5 Ways to Increase Webinar Attendance

Adobe Experience Cloud Blog

Additionally, consider allowing registrants to send questions to the speaker in advance, e.g. on Twitter or via a central email address. In 2009, it was the Kindle. Have a live Twitter chat during the event, or a Twitter after-party. This makes the registrant a stakeholder in the event, and much more likely to attend.

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How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Twitter and LinkedIn are the first ports of call. A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working. Reporting: Insert a standardized time and method of reporting task completion and results.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?