User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
The campaign was informative, inspiring, and relatable to the audience. Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. Take the ice bucket challenge as an example.
Let's personalize your content