Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Rain: The Growth Agency

DECEMBER 14, 2020

For more information on tickets and safety protocols in place for attendees, visit mercaritexasbowl.com or follow on Twitter and Facebook. For more information, visit the official website , Facebook , Twitter or YouTube pages. About Mercari US. Mercari is your marketplace. Our platform connects millions of people across the U.S.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. But she backs up that declaration with solid digital marketing and content experience, advice, and training imparted through multiple blogs, guides, ebooks, and YouTube videos. Rebecca Lieb, Ph.D. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

DECEMBER 12, 2018

Put up by the Chinese government, the firewall controls the information to which the population has access. It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior. Image attribution: Tim Gouw.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. In the later stages, supplier Web sites and catalogs are the most important information sources. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At its peak, Friendster had roughly 115 million users around the world. Source: VentureBeat. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Harness that power by gathering all the information and then editing the material into cohesive content. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. These case studies were both informative humorous.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 1, 2018

Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. The Lesson. Dare to celebrate your audience's absurdities. The Lesson. I didn’t think so.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. For home builders, there’s no question the target audience is there. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. 1) Include Strategic Keywords.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. They’re doing YouTube shorts. They better start delivering valuable, relevant, compelling information on a consistent basis to a targeted audience. The goal of your content is to establish trust with your audience. About our host: .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# I see how marketers would like this, but not sure all customers would appreciate being targeted like this. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. link] Michael A.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

JANUARY 17, 2014

First, Ferrell and his team had a complete understanding of the persona they were targeting. With that in mind, you saw him show up in the places that his target audience would appear in the most: social, blogs, news sites, and ad spots. They targeted current milk drinkers and created an ad for television, radio, and billboards.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Online Marketing Institute

DECEMBER 23, 2010

Bids – Bidding strategies that allow you to target specific positions on a search results page. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Now you are in a definite bidding for the leads coming through this channel.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Optinmonster

DECEMBER 11, 2019

So it’s no surprise that it has become one of the best ways to find your target audience, build an email list , and get new customers. Youtube is a remarkable video-based platform. More than any of its competition (Instagram, Snapchat, TikTok), YouTube has become the platform for sharing information via video.

Social Media 97

Social Media Paid Content Media Business 97

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 17, 2018

We also used the winning messaging to inform other pages," Webb said, "and make them more collaboration-focused as well.". Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Tag your YouTube videos. Are you planning a live stream, like a webinar or YouTube Live?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Outgrow

SEPTEMBER 30, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Should we do YouTube, TikTok, Instagram, or LinkedIn?” Aging of platforms like Facebook and Instagram.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

seo.co

DECEMBER 29, 2020

2005 – YouTube transforms video hosting and streaming. The original internet mostly served as a repository for information. Files were stored on local machines accessible only to those who knew the exact IP address and file path of the targeted content. In the early days of the internet, people mostly wanted informative content.

Skype 88

Skype Work Management Internet Marketing Domain 88

Hinge Marketing

JUNE 26, 2016

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. The answer is that it is a diverse and evolving set of techniques that use the Internet to reach a wide but often highly targeted audience. Perhaps your blog post uses a YouTube video to illustrate a key point. What is online marketing?

Work Management 114

Work Management Online Marketing Marketing Management Service 114