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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. They also highlight each blogger with a head shot, bio, link to their blog and contact information. Again, using humor as a hook and then using relevant content in a more informal setting. URL: [link] [link] Christie WOW!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

We also used the winning messaging to inform other pages," Webb said, "and make them more collaboration-focused as well.". Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. The experiment resulted in a 2% increase in sign-ups with the "collabtool" variant. Noah Kagan ( OkDork ).

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

The system captures detailed information about offers, including target audience, limits on how many times they can be used and accepted, effective dates, unit cost, and retail value. Entiera currently uses Exact Target as its email partner, although it could work with others. This is an impressive set of features.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

How can you use email marketing most effectively and avoid overloading your recipients with information? The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing). 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. com , wiki. Published by Hubspot, May 2010. com , forums.