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Webbiquity

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises.

Adwords 100
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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. It helps keep you connected and informed. Online, they live forever, potentially reflecting as badly on you as on your target. 1) Persistence is essential.

Lead Gen 100
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Book Review: Marketing in the Age of Google

Webbiquity

Rather, this is highly informative, strategic overview of search written for executives who need to understand the business impact of search without unnecessary detail about the mechanics. Fox has written a highly readable and informative book that can benefit several different audiences.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Buyers no longer rely on sales people for basic information or exploratory “consultation.&# They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Prospective buyers are overloaded with information.