target 
ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.
ViewPoint
SEPTEMBER 27, 2012
and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. New Buyers & the Need for More Relevant, Specific & Targeted Communications. It’s important to balance the two.”.
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