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Industrial Marketing Today
MAY 26, 2010
By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Sounds simple, right?
Industrial Marketing Today
MAY 21, 2010
Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Capture visitor information – Implement a method to capture visitor information from your business blog.
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Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.
Industrial Marketing Today
JUNE 8, 2010
Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.
Industrial Marketing Today
AUGUST 20, 2010
So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site.
Industrial Marketing Today
MAY 5, 2010
Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.
Industrial Marketing Today
JULY 6, 2010
However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Thank you for a very informative post.
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