2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. How to pick the right content type to reach your target audience. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience? How do you educate and inform these people if you are a B2B marketer? Top 5 Blog Posts. Where do I get started? MORE >>

Let me pause for a quick explanation of what I'm defining as a call to action: I included anything in the white paper text where you are directed to go for more information. recent study from InformationWeek found that most white paper readers (75.8%) go to a search engine to look for more information once finishing a white paper. By including a call to action, you increase the chance your reader will look at information that will help them learn more about your company instead of having them go to Google and stumbling across your competition. So what did I find? MORE >>

In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Consider information as it is perceived by a variety of communities impacted by your company, that’s who really determines news. News can be targeted by community participation, posted to a blog, included in a podcast and a variety of other means, you don’t need to blanket the world. Time 27:53. Why clients? Old PR Thinking. Limit most of communication to print or text. MORE >>

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. This information is presented in a variety of standard reports, although, perplexingly, I couldn’t find one that related the cost of a campaign to the revenue from its respondents. Note: in July 2009, Infusionsoft dropped its implementation fees. Two economists are walking on the street. One looks down and sees a $100 bill. At least it’s worth a closer look. User rights (i.e., MORE >>

Look at digital body language for viewing or searching for ROI focused case studies and calculators, vendor viability information such as investors or management team, and risk mitigation factors such as warranties. Look for digital body language that indicates deeply technical investigation; product specifications, precise searches for highly technical information on your solutions, and activity on technical discussions and blogs. With this, we can make our marketing efforts much more precisely targeted and effective. MORE >>