What Decision Research Tells Us About How Buyers Analyze Choices
Heinz Marketing
MARCH 4, 2022
In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). So let’s dive in to what decision research can tell us about how buyers analyze choices. But we are going to look at 3, today, that have been heavily researched. The result?
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