The Effective Marketer

JULY 21, 2009

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. You can leave a response , or trackback from your own site. Otherwise it’s just buzz. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Think right time, right information. Post it to their own blog or sites. Visit your site and get a bonus. Be so impressed with it, they want more of your information or programs.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

AUGUST 14, 2011

You can leave a response , or trackback from your own site. Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. It can be used along with search engine optimization strategies to drive traffic to your site. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Are you famous for post sales customer service or pre sales information? Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Unbounce

AUGUST 29, 2019

At the same time, this obsession with visual branding can come with a heavy price tag. According to Andy Crestodina over at Orbit Media , a “fancy site from a big web development firm” can easily run you up a bill of more than $100,000. 2 September 2009, [link]. LogoDesignLove.com. 21 December 2012, [link]. Betty Crocker, 1955.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Ambal's Amusings

FEBRUARY 18, 2010

Ask your customers where they go online to find useful information – perhaps even how they found you. Content Syndication (posting content on third-party sites and networks). B2B Lead Generation Benchmark Study 2009. Marketing Edge podcast. Tags: ClickInsights: Expert Interviews. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Podcasts. SEO Podcasts. So — how do you learn about SEO? SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. To be entertained? I think not.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. However, what happens when qualified prospects visit your site or social media sites anonymously where you don’t necessarily have their names or e-mails?

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Hubspot

OCTOBER 17, 2018

Jessica Web , a Growth/Content Marketer, and the team at Trello needed to find the best way to position the product on its homepage, to make the best impression on new site visitors. We also used the winning messaging to inform other pages," Webb said, "and make them more collaboration-focused as well.". And it didn't end there. "We

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Thanks for sharing good support information for B2B social media. Thanks for sharing good support information for B2B social media. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

Makes me think we should be doing more podcast promotion on Twitter? And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Also, 73% of Twitter users send SMS text messages multiple times per day. population.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

markempa

MARCH 2, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! and it pointed toward this web site. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 24, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As important as information gathering is, it is important to not get too personal on the first date. Think about your web forms.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 8, 2010

. # of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. # Tags: b2bmarketing startupcto. April Amrita Reply 13. Designed by.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

OCTOBER 1, 2010

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. You can leave a response , or trackback from your own site. Isn't a plan (or roadmap in this case) a necessity?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Information sharing and education.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

MARCH 31, 2010

What social media information source is used by 91% of b2b buyers? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Americans spend 17% of their online time on social media sites. in 2009 to 11.3% Learn and enjoy! Matt McGee.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Crap is still crap).

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127