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Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Slideshare is one popular site where you can post PowerPoint slides that people can easily flip through. Podcasts Of course, podcasts are another popular way to share content. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Slideshare is one popular site where you can post PowerPoint slides that people can easily flip through. Podcasts Of course, podcasts are another popular way to share content. Content makes the world go round, doesn't it?

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. Another survey by PriceGrabber.com made the correlation of more than 50% of consumers that purchase from their site listened to podcasts. iTunes alone offers more than 100,000 different podcasts. The on-demand information is also about on-demand format.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects.  2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication.    No kidding!  Mobile, Mobile, Mobile.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

Just 27 percent of the respondents used the micro-blogging site. In fact, Twitter topped the write-in list with small business decision makers praising the ability to get quick feedback and access relevant business information. One typical quote: “On Twitter, the people I follow provide me with more relevant links and information than any other tool.

B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

B2B Lead Generation Blog

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are coming to your site for information. Do you have your web site’s good content under lock and key? They are coming to your site for information.

how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. You can leave a response , or trackback from your own site. The guy really knows his stuff.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Instead of making this content product- or service-focused, produce useful – and entertaining – information that the prospect can use whether or not she chooses your solution.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Instead of making this content product- or service-focused, produce useful – and entertaining – information that the prospect can use whether or not she chooses your solution.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

“That requires balancing the instinct to stay informal with the discipline to only inform our conversations with well-researched information. Just come to the site and decide if you want to get GE Reports via RSS, email, Twitter or YouTube. The ROI for shareholders is more timely and useful information that they can share and interact with.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. MARKETING EDGE PODCAST BOOK DRAWING. Time 11:30. BRILLIANT! Have any questions I should ask?

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

Healthgrades dot com is one of several sites that provide detailed reporting on physician performance, legal issues, and hospital outcomes. These points of data are piling up to create a mountain of information for patients to sort through as they make a decision on healthcare. Other physician rating sites include Find a Doc , Vitals , and RateMDs. Time 20:53.

How to Get Your White Papers Read by Thousands

Savvy B2B Marketing

Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Other companies – such as IT Business Edge, Toolbox.com, and Web Buyer's Guide (part of Ziff Davis Enterprise) – promote your paper on their single site.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. Vendor, industry and trade Web sites – 69%.

Using Experts to Get Better Media Coverage

Marketing Edge

Bankrate is a media content platform that raises revenue through advertising and the number of eyeballs on the site are increased with the more valuable information about personal finance the site has and other media carry information originated by Bankrate Inc. Brankrate.com is in the top ten personal finance websites with information from mortgage rates and car loans to Certificates of Deposit and credit card rates. Bulldog Reporter Media Relations Summit 2009. We put the pieces together in this Marketing Edge podcast. Time 15:00. employer).

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. They, at times had a specific need for information or at other times just a general curiosity of information I might have. Finding the match of client information and journalist need is the Golden Ticket. Time 16:48. No, I’m not kidding, three times a day. For PR professionals.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. For more information or to discuss your business challenges and goals, e-mail him. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. You can leave a response , or trackback from your own site.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. For more information or to discuss your business challenges and goals, e-mail him. Healthgrades dot com is one of several sites that provide detailed reporting on physician performance, legal issues, and hospital outcomes. What should I do?

Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites. Jim Tobin shows how individuals can use tools like blogging, social media profiles and podcasts to rank highly for their own name. SEO Ranking Factors for 2009 by WebProNews. by aimClear Blog.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

John Lee Dumas from Entrepreneur On Fire (EOF) does a podcast every day; he distributes it mainly through iTunes, Stitcher, and SoundCloud, and delivers show notes on a website. Podcasts –  Every day, Enterpreneur On Fire’s John Lee Dumas presents a new podcast interview. EOF publishes via iTunes, where millions of people search for new podcasts every day.

Best Social Media Stats and Market Research of 2009

Webbiquity

What social media information source is used by 91% of b2b buyers? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. Americans spend 17% of their online time on social media sites. 91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing. What are the latest trends in search? Matt McGee.

Time to Analyze your Content: What Worked and What Failed?

Connect the Docs

Look at your analytics to get a clearer idea of things like traffic patterns, searches that bring up your site, or key words that work for you. Or a video, podcast, ebook, white paper or webinar? If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results. Are you going to where your audience is?

Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

Use these connections as an opportunity for informal market research, to start building your brand’s network, and to increase customer affinity with your company. Try new media tools like video and podcasting to make your message more memorable and viral. Our theme this week is measuring the value of social media. Back in 1989, Dr. Peter H.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. It can be used along with search engine optimization strategies to drive traffic to your site. Next week, Oct. 5 and 6, will be the Boston summit.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. It can be used along with search engine optimization strategies to drive traffic to your site. Next week, Oct 5 and 6, will be the Boston summit.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Sales? What is it for?

A Good Samaritan for Healthcare and Social Media

Marketing Edge

Ed and I chat in this podcast about why and how hospitals are gradually dipping their toes into the social media pool. Bennett weaves ways to use social media in with new media tools like, webcasts, podcasts, and video of surgeries, long before it became fashionable to Tweet about it. In the podcast, Bennett, a web manager, makes a good case for marketers and PR folks to work with IT in this life and death environment. His blog helps ease the anxiety about medicine in general and informs about specific issues about which he is familiar. It uses multimedia to inform.

B2B's social media superstars

grow - Practical Marketing Solutions

Ingram makes the list for the very cool open Facebook sites connecting employees among its far-flung global operations. Number 3: Cisco Systems -- Extraordinarily good community-building on Facebook, including a blog, message board, news and open membership for employee sites around the world. Success stories in this space are few and far between. Any good? Let me in!

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer. In our recent Web 2.0 That’s it.

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

But what happens to those prospects that come to your site and have an immediate need – lead nurturing wouldn’t be right for someone who wants to engage with someone right away. Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. About Dale Dale Underwood has been in Information Technology for 25 years. Not all leads should be treated equally. EchoQuote was born.

Measuring Messages As You Build Relationships

Marketing Edge

Perhaps the same phrase can apply when it comes to the time spent on twitter or in social communities, blogger sites, and Twitter, however, I suggest online relationships have a more complex nature than golfing with a “targeted prospect.”. In this episode of the Marketing Edge podcast, we discuss what to measure in a PR relationship with KD Paine, author of Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success It is not just about the number of press clips. Time 25:48. Some of the tools KD uses are: Buzz Logic. Twinfluence. Xinureturns. Twitter Tip.

The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social Tagging

Is social media effective for B2B lead generation?

Sales Lead Insights

Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!