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Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Webcasts Along the same lines as a slideshow, you can also create a webcast. Microsites Microsites are web pages that include information about specific things. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Webcasts Along the same lines as a slideshow, you can also create a webcast. Microsites Microsites are web pages that include information about specific things. Content makes the world go round, doesn't it?

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

Let me pause for a quick explanation of what I'm defining as a call to action: I included anything in the white paper text where you are directed to go for more information. recent study from InformationWeek found that most white paper readers (75.8%) go to a search engine to look for more information once finishing a white paper. So what did I find? What makes a good call to action?

Does Your White Paper Have a Call to Action? (My Guess: No)

Savvy B2B Marketing

Let me pause for a quick explanation of what I'm defining as a call to action: I included anything in the white paper text where you are directed to go for more information. recent study from InformationWeek found that most white paper readers (75.8%) go to a search engine to look for more information once finishing a white paper. So what did I find? What makes a good call to action?