| |  2009 + Information + Microsite + Webcast | 4 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) Let me pause for a quick explanation of what I'm defining as a call to action: I included anything in the white paper text where you are directed to go for more information. recent study from InformationWeek found that most white paper readers (75.8%) go to a search engine to look for more information once finishing a white paper. So what did I find? What makes a good call to action? | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Webcasts Along the same lines as a slideshow, you can also create a webcast. Microsites Microsites are web pages that include information about specific things. Content makes the world go round, doesn't it? | | | | | |
| SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Case studies Customer testimonials are some of the most powerful types of content around, and there are a lot of ways to present this information. Webcasts Along the same lines as a slideshow, you can also create a webcast. Microsites Microsites are web pages that include information about specific things. Content makes the world go round, doesn't it? | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) Let me pause for a quick explanation of what I'm defining as a call to action: I included anything in the white paper text where you are directed to go for more information. recent study from InformationWeek found that most white paper readers (75.8%) go to a search engine to look for more information once finishing a white paper. So what did I find? What makes a good call to action? | |
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