Biznology

article thumbnail

Six Tips to Keep in Mind for Your Coronavirus Crisis Plan

Biznology

navigate the fine line between information sharing and fear-mongering, we tapped crisis comms expert Andy Gilman for his advice on managing information in this unique moment. We haven’t seen a pandemic since the avian flu in 2009. Your message is: Trust that we will get you the information we have, when we have it.

Tips 118
article thumbnail

Influencers: the key to content marketing

Biznology

These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020

Biznology

.” “This ability to focus isn’t simply about using fewer apps or reducing the number of screens kids access at once but applying rigor to the source of the information they take in. ” “More than a century ago, Christian fundamentalists invented cereal to promote a healthy lifestyle free of sin.

article thumbnail

Healthcare needs social media influencers and influence

Biznology

Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. And share, and share, and share.

article thumbnail

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. billion in sales during the 4th quarter as compared to $39 billion in 2009. These results continue the wonderful annual growth trend for e-commerce. For example, 2010 generated $43.4

article thumbnail

Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. Me: Thanks so much for this great information, Nicolas. How can a lawyer explain Google Bowling?

article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To Yearly B2B Data Decay Rates. per year.