Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. That means that every part of the email should have relevant information that I'm interested in. This information should have been near the top. It still gets worse!

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

NOVEMBER 15, 2009

RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. dmscott Bpoz : @dmscott: lose your fear of social media and lose control of your marketing. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Consider building up a profile of the lead over time.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100