User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube.
Let's personalize your content