Chris Koch

JANUARY 31, 2014

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). And that self is on full display in an eight-minute video made in 1998. A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. But the Fallon video is also more than that. Look, I don’t mean that as an insult.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Convince & Convert

APRIL 15, 2015

You think, “Well, why would Google want to be in the bandwidth industry?” They shut it down in 2009. ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Google 147

Google Paid Search Agency Television marketing Ads 147

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. Right now, Erik is most excited about video as content. ” Everyone wants the magic pill—the greatest solution.

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. The phrase “SEO is dead” is one of the most overused clickbait headlines in the industry.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Hubspot

APRIL 3, 2017

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Image Credit: Alec Brownstein via YouTube.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Chris Koch

MAY 19, 2014

With kids like these, many of whom lacked a consistent adult presence in their lives, Pettis discovered that using the medium that the kids were growing up with, video, was a good way to reach them. They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos.

Conference 100

Conference Education Viral Marketing Class 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

LeadSquared

OCTOBER 17, 2015

In an already saturated Bollywood music industry where new pop singers arrive frequently and vanish even faster, this undisputed superstar holds his ground firmly. It all started with a YouTube video. Over and above 250000 Combined YouTube subscribers. Highest paid singer in the South Asian film industry, Bollywood.

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. An outstanding collection of social media-themed cartoons and videos. Social Media.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Vidyard

JUNE 5, 2014

You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? With leading digital consumer products such as Netflix, Youtube, Zomato, Uber, Gmail etc, already providing coherent omnichannel experiences invariant of channel of contact / use, platform or device, customer expectations are rising. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

ClearVoice

MARCH 8, 2022

This trend is terrific for the industry. But the 12 below prove to be outstanding representatives of this industry. 12 women in content marketing who are innovating the industry. Also on her resume: executive positions with OgilvyOne, where she headed up content and advanced video practices. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. In the video below, Holly explains their process.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. That is pretty much the mantra of B2B content marketing. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Contently

MAY 11, 2016

” On the surface, the perception of the insurance industry can be a huge hurdle. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We This isn’t just true for digital content, but also video on TV.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Some of the findings match what I am hearing from my industrial clients and one really surprising result. This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Sprout Social

SEPTEMBER 4, 2018

Learn more about it in this video. Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media. Industry news and updates. ▶ [link].

Social Media 75

Social Media Media Brand Identity Branding 75

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60