Convince & Convert

MARCH 2, 2015

Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. Release Your Brand. Not only that, but you’re ready to release control. highlight to tweet). ” (highlight to tweet).

Content Marketing 127

Content Marketing Content CAN-SPAM Marketing & Strategy 127

ClickZ

NOVEMBER 25, 2019

Using machine learning powered contextual analysis, publishers can get a more accurate picture of page content and are able to identify inaccurate classification, releasing inventory and increasing yield. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Contify

JUNE 11, 2020

This new release brings some of the most powerful features of Contify’s Newsfeed available on the desktop version of the application to mobile, making it easier than ever to consume intelligence on competitors, customers and industry segments on the go. Read More ?. Read More ?. Product updates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Contently

APRIL 19, 2017

Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Today, that figure sits at about 70 percent.

Social Media 167

Social Media Trends Emarketing Media 167

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. The results indicate that no industry is immune to cuts, and that no project set is sacred.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

chiefmartech

AUGUST 25, 2018

5000 , was just released for 2018. The average age of these martech companies is 9 years , i.e., founded around 2009. It’s also interesting to note that the industry category of Advertising & Marketing on the Inc. This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. 2018 – Apple introduces Dark Mode as part of their 15th OS release. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Just imagine if: Throughout the entire campaign creation process, you were confident that the page you were building was the most impactful it could possibly be for a given audience and industry.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Industrial Marketing Today

MAY 11, 2010

Some of the findings match what I am hearing from my industrial clients and one really surprising result. The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

markempa

AUGUST 3, 2009

There’s a special offer associated with the release of this book. Michael Stelzner, Writer Industry Report White Paper. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. Brian Carroll, Chapter 8: The Phone from Lead Generation for the Complex Sales. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

Bluetext

OCTOBER 14, 2022

Especially after the pandemic, the gaming industry has boomed and it is expected to keep booming. For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. After their first exposure to the ads, the percentage of gamers visiting and searching Bing increased by 108% according to Microsoft.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). Industry practitioners need to not only make ad experiences relevant and useful, but also deliver them in a way that isn’t burdensome or annoying.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Industry news – has legislation that affects your customers changed? Blog about industry happenings and position yourself as a leader in the industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Vidyard

OCTOBER 27, 2019

One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel. This is often true in industries where you might expect things to be more formal. Build Video Stories Around Emotion. Use Humor to Engage Your Audience. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Contently

NOVEMBER 14, 2019

Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid. I took over the R/GA account in 2009. The account was a bit of a dumping group for job listings, press releases, that sort of thing. Content isn't king?

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

PR 100

PR Tools Tips Blogger 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Martech Advisor

SEPTEMBER 16, 2019

Gartner recently released its annual Magic Quadrant for Web Content Management , celebrating its tenth anniversary in the industry. In the 2009 Magic Quadrant, Gartner noted growing open source CMS popularity as dominant trend in the market. Also Read: Enhancing the Customer Experience with Smartphone Automation.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – Achinta offers his industrial clients marketing for engineers by an engineer.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Outgrow

SEPTEMBER 25, 2022

Ahead of the movie’s Valentine’s Day release, the promoters took the release date a little too seriously. . With some bold pictures and an interesting bio, Deadpool met with his movie-goers prior to the movie’s release. In 2009, UNICEF installed a “Dirty Water Vending Machine” in New York’s Union Square.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Vidyard

JULY 4, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Customer Experience Matrix

SEPTEMBER 3, 2009

And, in particular, are social media as important as industry gurus claim they are? Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Achinta offers his industrial clients marketing for engineers by an engineer.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Achinta offers his industrial clients marketing for engineers by an engineer.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. To capitalize on this partnership, Squarespace released a commercial starring Bridges as Lebowski during the 2015 Super Bowl, which had a viewership of 114.4 million people. What They Did.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. That is pretty much the mantra of B2B content marketing. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60