Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. We have been tracking markets and competitors for our customers since 2009.

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Webbiquity

FEBRUARY 23, 2010

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Among the topics he ferrets out using this process: recent product or service enhancements, new partnerships, good causes supported, helpful tips and insights, or recent industry research.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Activities Sales Qualified Leads Lead Ranking 246

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? Read on to get their insights. Recommended Resources from B2B Marketing Experts. Over to you.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

JULY 23, 2013

Remember this rom-com from 2009? Visit my website for more content on industrial marketing.]. Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

markempa

AUGUST 3, 2009

If you purchase Professional Services Marketing on August 3 or 4, you’ll get some great additional resource materials from Wellesley Hills Group, RainToday.com and industry experts including: RainToday webinar, How to Turn Your Firm into a Marketing and Business Development Powerhouse , with Mike Schultz. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

Zoominfo

JULY 27, 2021

Many people are investing in their skills by taking online courses, exploring new industries, freelancing,” Pollack says. per hour, unchanged since July 2009. Recruiters who are well-informed about the overall labor market situation and their specific industries come across as more credible to candidates.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. Hubspot adopted and committed to inbound marketing in a way the industry has seen before. Salesforce: New Media Genius. Inbound marketing, of course.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Building Brand Authority Being present on Houzz helps building product marketers establish themselves as industry experts. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources.

Lead Gen 130

Lead Gen Startups Allocation Demand 130

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Contently

JANUARY 20, 2023

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. The brand’s UGC campaign has also helped establish GoPro as a leader in its industry and a brand synonymous with adventure and excitement.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Contently

SEPTEMBER 9, 2016

Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. The industry is still dominated by traditional print magazines, and much of the allure comes from a perceived insider status. What better way to do that than through the internet? “In

Content 60

Content Barriers Custom Publishing Amazon 60

Salesforce Marketing Cloud

MARCH 23, 2023

They have blazed trails across borders, generations, and industries. Since 2009 the second Tuesday of October has been Ada Lovelace Day — an international celebration of the achievements of women in science, technology, engineering and math (STEM).

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Business leaders will further their focus on trying to estimate the long-term outlook for their organizations, markets, buyers, and partnering industries. Long-Term Outlook. Planning has never been harder.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Zoominfo

AUGUST 12, 2018

That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Their robust resource hub, social media presence, and content team are top-tier in the industry. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Webbiquity

APRIL 5, 2010

An extensive list of resources for online PR pros, including how-to articles, free and paid distribution services, tools, industry news, career listings, PR associations and more. Kevin Briody provides seven tips for successful blog pitches, such as building a solid list up front, personalizing your email and keeping your message concise.

PR 100

PR Blogger Outreach Best Practices 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In How to allocate your budget across programs and headcount? Making marketing more relevant through sales enablement (slides 11-15).

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Zoominfo

JULY 27, 2021

Many people are investing in their skills by taking online courses, exploring new industries, freelancing,” Pollack says. per hour, unchanged since July 2009. Recruiters who are well-informed about the overall labor market situation and their specific industries come across as more credible to candidates.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time. "We Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Digilant

OCTOBER 4, 2023

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). And it only grows more complex. Let’s talk.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59