Remove industry

LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Improve Lead Interaction with Good Segmentation.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers.