industry 2009 Related Topics 
Customer Experience Matrix
APRIL 15, 2012
That one came up last week and led me to review my files on industry benchmarks. I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.
Customer Experience Matrix
AUGUST 29, 2011
Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.
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Customer Experience Matrix
JANUARY 5, 2010
Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. I don’t need to remind you that usability is a critical point of competition among industry vendors. So much for 2009. Here’s a quick look at what I found. Social media. I'll talk about those in my next post.
Customer Experience Matrix
MARCH 16, 2012
Here’s a piece from 2009.) And, as the two giants converge, the marketing automation industry stands between them like a mushroom, waiting to be crushed or gobbled up (if giants eat mushrooms). In short, the Site.com announcement is big news for the marketing automation industry, whether people recognize it or not.
Customer Experience Matrix
SEPTEMBER 3, 2009
And, in particular, are social media as important as industry gurus claim they are? Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.
Customer Experience Matrix
SEPTEMBER 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. But lots of people do anyway.
Customer Experience Matrix
MAY 31, 2013
But this doesn’t mean the industry has been stagnant. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years.
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