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Chris Koch

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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. When we think about the industrial supply chain, we can’t forget the resources that ultimately make it happen when they grow up: children. NYC Resistor is now housed in space upstairs from MakerBot’s Brooklyn factory.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Should the Industry Try to Capitalize on It? From a business perspective the question becomes, what should the entertainment industry do with video moments that capture the history and personalities of their stars like this. Meanwhile, what do you think?

Wikipedia 100
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How Manchester United Revolutionized Sports Marketing

Chris Koch

Why do so many people around the world support a team from a little known, struggling industrial city in the northern part of England? Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry.

Planning 100
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Why salespeople should sell ideas: an FAQ

Chris Koch

That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. Buyers are spending much more time online than they used to. What does online search have to do with selling?

FAQ 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. I found that every CIO I spoke to had at least a few unique issues—whether it is unique industry requirements, organizational complexities, or other things that they were grappling with that I hadn’t heard from anyone else.

Planning 100
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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. I found that every CIO I spoke to had at least a few unique issues—whether it is unique industry requirements, organizational complexities, or other things that they were grappling with that I hadn’t heard from anyone else.

Planning 100
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Where is your mobile marketing center of gravity?

Chris Koch

Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry. B2B mobile marketing case studies.