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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, IMPAQT] B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Exciting times.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[2009, IMPAQT] B2B Lead Management Market Heats Up