2009, iHance and ROI - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. I’m sure I forgot a few. Feel free to chime in if I did. Alive and Kicking!

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. The topic is ROI measurement of Marketing initiatives. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? We all know the obvious outcome.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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