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Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. And the word gets around and your hiring costs are reduced because people are now finding you for a change. The best marketing ends up being what the employees tell their friends about their companies. United States License.

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Social Media's Next Victim?

The Effective Marketer

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share?

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are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! You can follow any responses to this entry through the RSS 2.0

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

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what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100
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don't forget your company history

The Effective Marketer

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100