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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. But, remember, a YouTube video can be easily embedded into a blog post. Wrong. and Italy. Move on.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry. Figure 1. Figure 2.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Social Media Predictions for 2009 by Search Engine Watch.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Did You Know 4.0 by YouTube. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers!  Become the industry magnet by blogging about topics that would interest them.  As more decision makers search for information on the Internet, your blog posts can now be discoverable on a much greater and even global scale.  Now, in addition to articles from 18 Kinaxis employees are posts from 5 leading industry experts, further helping to drive site traffic and strengthen the positioning of Kinaxis as leaders in their industry. Louis E.

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42+ Social Media Marketing Tools

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Google Alerts - Get updates on who's talking about you, your industry, your customers. Find the alltop for your industry - here's content marketing. YouTube - The #1 video sharing site. Vimeo - an alternative to YouTube.   Find the blogs in your industry so that you know which ones to listen to. Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ).   Here's a taste.  Special thanks to those who made recommendations. The Basics.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

8 Essential Elements of Demand Generation

Fearless Competitor

Mapped across buying processes, decision makers, industries, etc. One good example is Rebecca Corliss at HubSpot. She’s a music major and she helped them create a really remarkable YouTube video called “ You Outta Know (inbound marketing) &# It’s become extremely popular. Brian Halligan of Hubspot shared his metrics in a recent webinar. In a recent meeting of the Sales Association, I sat down with the sponsor, Oracle, who told me about an earlier meeting with a large group of VPs of Sales. What are they to do? Let’s say we want to bake a cake.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The focus here is definitely on quantity. Thanks for the post.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. It’s free to sign up and get started.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. Does it sound familiar? And scary?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009).

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. B2B case studies.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Generating More “Educated Leads” on a Small Budget by Achinta Mitra on April 21, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. But, by no means, is this list complete.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). They’re getting old.

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70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). They’re getting old.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. How you can use it most effectively?

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. He’s an active thought leader in the search marketing industry.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. The Nifty50 Men of Twitter.

Social Media Marketing Lessons From Justin Bieber

Hubspot

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” Connect with HubSpot

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). They’re getting old.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case.

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Resources

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.”

4 Business Blogging Lessons From Google's Chief Blogger

Hubspot

This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Connect with HubSpot Karen grew up in Washington D.C. Download the ebook now!

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Sometimes, we include YouTube, LinkedIn and Foursquare in that category. 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. With 35 million professionals, Viadeo offers opportunities to manage your business network, connect with industry experts and advance your career. Connect with HubSpot Ameba - Japan. Badoo - Global.

Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone. This gave birth to a whole industry centered on optimizing search results for a given term. Best of B2B Marketing. January 1, 2010 to January 31, 2010. In this post I want to focus on the trends in Marketing Automation for 2010. really do.

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