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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading its industry by leaning into a strategy before tactics approach to helping companies generate leads and grow revenue. The company has been a top HubSpot partner since 2009 and was HubSpot’s first Diamond-level partner.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

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3 Examples of Creative B2B Marketing Initiatives

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Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. Hubspot: A Guide to Practicing What You Preach. So how did Hubspot and the concept of inbound marketing grow so quickly? Salesforce: New Media Genius.

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Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. 5 outstanding corporate blogs by iMedia Connection. Add this to Mister Wong.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it. So how did Hubspot and the concept of inbound marketing grow so quickly?

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to make money on its own) rather than strategic (i.e.,

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

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The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources.

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