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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. In 2009, we started segmenting our database for the first time. Email Metrics.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Inbound Marketing University | inboundmarketing.com

delicious b2bmarketing

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By clicking the above link, you will have access to the upcoming and recorded webinars. June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature! Program Schedule: ( Cant make one of the classes?

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Hubspot is about education more than it is CMS. Don't start/stop.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tags: hubspot demand marketing appointments b2b sales2.0 Then there was the Google. Classic inbound marketing.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you want to see some examples, HubSpot has some "grader" tools that are fun way to drive people to their site. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

If you want to see some examples, HubSpot has some "grader" tools that are fun way to drive people to their site. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

Smashmouth Preview - Hubspot

Smashmouth Marketing

Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV. We loved every minute of it. As far as the review.

Hubspot - Smashmouth Preview

Smashmouth Marketing

Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary. Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV. We loved every minute of it. As far as the review.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness! Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". relevancy -- just a little fun ;).

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social Media Measurement. and ROI. ROI Is Dead by StraightUpSearch Blog. Ryan Walker.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano.

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Marketing provider Hubspot produced this Alanis Morrisette-inspired music video to explain how inbound marketing brings leads to their clients. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. Some are old, some are new. Catchy.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

Small businesses do and should use this “nimbleness&# to their advantage – and use the latest online marketing tools to build an Internet presence that rivals that of the “big boys.&# As the HubSpot founders say in their book, Inbound Marketing , “On the Internet, no one knows you’re a dog.&# For example, prospects often think that my company is larger than it is, due to my strong presence on the Internet. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Practice. United States License.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

HubSpot has done an excellent job at setting up their own group, moderating the group and finding synergy with their Facebook presence as well. .  . technorati tags: B2B Business-to-business BtoB Brand Community Facebook Gooruze HubSpot Jeremiah Owyang LinkedIn LinkedIn Answers Marketing MySpace PR Public Relations Social Media. Social Networking Sites. LinkedIn Specifics. Conclusion.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

42+ Social Media Marketing Tools

Junta 42

Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.    Here's a taste.    If you have some social media tools you'd like to add, post them in the comments. Special thanks to those who made recommendations. The Basics. LinkedIn - Start the practice of connecting with every business card you receive from contacts. Courtesy of @mike_stelzner ).

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. Inbound Interaction Management could mean many things.

Home Pages: Treat Them As The Ultimate Landing Page

Smashmouth Marketing

The second is Hubspot , the inbound marketing gurus. Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. good deal of the time I'm unimpressed with what I see. The home pages are cluttered, not structured for a quick read, and no actions are suggested. Isn't a home page the ultimate landing page? Here are two great examples.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tags: social media marketing social media tools LinkedIn Twitter Digital Labz Eric Brantner MediaPost Mark Walsh HubSpot Scout Labs Gavin O'Malley Nielsen BuzzMetrics TNS Cymfony uber.la

Social Media Expert: How long does it take to become one?

Buzz Marketing for Technology

In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. years. years! years. years! years. years!

Inbound Marketing vs. Content Marketing; Hubspot vs. Junta42

Junta 42

Junta42 has been receiving quite a few calls/emails regarding our content marketing matching service versus the new Hubspot inbound marketing marketplace. In response, I took a few minutes to explain what I believe is the difference based on what Hubspot has shared. Hubspot vs. Junta42.   Here are the highlights from the video: Inbound Marketing vs. Content Marketing.

RFP 5

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0 Outbound marketers live off of lists. Work through them.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM Here's my Lead Generation Tip for today. I'm in good company! Leave a comment.

Inbound Marketing Automation

LeadSloth

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Tags: Demand Generation Search Engine Optimization dharmesh shah hubspot inbound marketing maria pergolino marketing automation marketo seo Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate?

Why You Need a Branded Content Tool of Your Own

Junta 42

Website Grader from Hubspot. Website grader has been so successful for Hubspot (over 1 million websites to date), that they launched a number of other graders , including my new favorite, the Gobbledygook grader.  I love branded content tools and applications. If you aren't thinking about creating one, you need to be.now! What is a branded content tool? Simply put, it's an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is incredibly helpful.    Most times, it's free as well. iFood Assistant from Kraft.

What if? (no one cares and why you need to be a publisher)

Junta 42

The marketing fantasy is happening for those that take on this task. I've seen it happen to Brian Clark , Shama Kabani , Hubspot and countless others. What if? questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to say, and thought it could positively impact their businesses? What if you didn't need salespeople to make cold calls anymore? No, this is not fantasy land.    This can happen. 

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. The fix? Yeah, you’ve seen them too, right? What is the summary?