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New FTC Disclosure Guidelines for Testimonials and Endorsements

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In October 2009, the U.S. These resources will help you understand the new FTC guidelines and principles to adopt for your own marketing communications: Start with the thoughtful analysis provided by John Bell of Ogilvy PR in several posts on the Digital Influence Mapping Project blog.

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Conference Focuses on Making the Most of Customer References

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How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. Help, fix my draft!" Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers.

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B2B Tech Buyers Like Social Media

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« How Marketers Can Help Salespeople Succeed with Large Companies | Main. |          February 18, 2009 in Social Media | Permalink. Help, fix my draft!" Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. TrackBack URL for this entry: [link].