| | | Sales Lead Insights | |  2009 + Help | 15 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? about a survey they recently conducted. Not bad! | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. For free trial downloaders, send a series that guides them through getting started and then to exploring cool features that you know help close a deal. Yikes! | | | | | |
| SALES LEAD INSIGHTS NOVEMBER 16, 2009 B2B Copywriting: Interview with Miller McMillan We need to quickly communicate how our product or service meets a need, solves a problem and helps an organization move forward. In other cases, a fresh approach from a highly versatile writer who “gets it&# may be helpful. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Miller McMillan is a copywriter who worked on high-profile accounts at ad agencies in Atlanta and Boston before establishing his copywriting boutique in Los Angeles. Am I right? | SALES LEAD INSIGHTS NOVEMBER 9, 2009 Your B2B Lead Generation Budget: Start by Cutting It Into Thirds Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours. | SALES LEAD INSIGHTS AUGUST 31, 2009 Want To Generate More Leads? Leverage Your Prospects’ Five Senses To get your messages through to these visual people, use photos, illustrations or icons to help them "see" the benefits of your products or services. If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect’s five senses. Sight: Many of your prospects process information best visually. | SALES LEAD INSIGHTS SEPTEMBER 28, 2009 An Interview With Mike Damphousse About B-to-B Appointment Setting have four tips on lists that should help: Build your own list—Your own list is an asset that most companies don’t invest enough in. these are some [pointers] from an insider’s perspective that should help vet the true quality vendors: Look on LinkedIn and see how many “current&# and “past&# employees there are. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Mike is an experienced marketer, having served as CMO of two software companies before starting Green Leads. Is that true? | | | | | | | |
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SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009 B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
Dianna helps businesses with their B2B marketing communications content strategy and implementation. The job description did not address the most important fact: that marketing’s job is to help sales do their job – i.e., get results! This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Mac, that’s a good question. Second, strategy doesn’t match the objective. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011  Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010). 94% of Marketing qualified leads will never close ( SiriusDecisions 2009). This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. MORE >> -
SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009 Business Software Marketers: Finally a Conference Designed Just For You!
The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Make the absolute most out of your marketing efforts across the board. That’s the goal of this first-ever business software marketing conference. Learn more about them here. Topics will include: Always Be Testing: Marketing Optimization in Challenging Times. It will save you $100! MORE >> -
SALES LEAD INSIGHTS | MONDAY, AUGUST 24, 2009 B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment
Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. We’ll share how Chris and her team at GlobalSpec (with my help) embarked on a major initiative to increase the volume, value and velocity of its marketing-driven sales lead programs, and succeeded big time. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. Managing multi-channel campaigns. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009 The B2B Lead Generation Benchmark Study Report: Useful data and advice
Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Get the 2009 B2B Lead Generation Benchmark Study Report. If your answer to the last question was "Yes", click here to buy and immediately download the information-packed 2009 B2B Lead Generation Benchmark Study Report. 2010 is just around the corner… There are only a few months left to generate leads and close sales before the end of 2009. Click here to buy and download your copy of the 2009 B2B Lead Generation Benchmark Study Report today. MORE >>
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- Marketing-for-Leads Guide: Step 9 – Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- Marketing-for-Leads Guide: Step 9 - Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
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